Privacy Policy

1. Introduction

TrueMark Certified Sales ("TrueMark," "we," "us," or "our") operates the website at truemarkcertifiedsales.com and associated mobile applications. We are committed to protecting your privacy and handling your personal information with transparency. This Privacy Policy explains what data we collect, how we use it, and the choices you have.

2. Information We Collect

2.1 Information You Provide

• Account Information: When you create an account or sign in with Google, we receive your name, email address, and profile picture from your Google account.
• Contact Information: If you submit a lead form or contact us, we collect your name, email, phone number, and any message you provide.
• Vehicle Preferences: Budget range, preferred vehicle types, and other preferences you share when browsing our inventory or interacting with our AI assistant.
• Communications: Messages sent through our WhatsApp integration or other communication channels.

2.2 Information Collected Automatically

• Analytics Data: We collect anonymous page view data including the pages you visit, your device type, browser, operating system, and general geographic location (country and city level only, derived from your IP address via server infrastructure). We do not use cookies for tracking.
• Session Information: We generate anonymous session and visitor identifiers to understand usage patterns. These are not linked to your personal identity unless you are signed in.
• Device Information: Device type (mobile, desktop, tablet), browser type, and operating system for analytics purposes.

2.3 Information We Do NOT Collect

• We do not use tracking cookies or third-party advertising trackers.
• We do not collect precise GPS location data.
• We do not collect financial information (credit card numbers, bank accounts). All payment processing, if applicable, is handled by third-party processors.
• We do not sell your personal information to third parties.

3. How We Use Your Information

• Provide Services: To operate our vehicle inventory platform, process inquiries, schedule appointments, and facilitate vehicle purchases.
• Personalization: To show you relevant vehicles based on your preferences and browsing history.
• AI-Powered Assistance: Our AI assistant is powered by Anthropic's Claude, a third-party AI service. When you use AI features, your vehicle preferences and conversation messages are sent to Anthropic's servers for processing. This data is used solely to generate responses and is not used to train AI models. By using AI-powered features in our app, you consent to this data being processed by Anthropic in accordance with their privacy policy. You may choose not to use AI features at any time.
• Communications: To respond to your inquiries, send appointment reminders, and provide customer support via email or WhatsApp.
• Analytics: To understand how our platform is used, improve our services, and monitor performance. Our analytics are cookie-free and GDPR-friendly.
• Security: To detect and prevent fraud, abuse, and security threats.

4. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information. We may share data with the following service providers who assist in operating our platform:

• Self-hosted VPS: Our application runs on dedicated server infrastructure. Geographic data (country, city) is derived from IP addresses using server-side processing.
• Neon (PostgreSQL): Secure cloud database storage for application data.
• Google: OAuth authentication provider for sign-in functionality.
• Anthropic (Claude AI): AI processing for vehicle analysis and customer assistance. Data sent for processing is subject to Anthropic's data usage policies.
• NHTSA / EPA: We query public U.S. government APIs for VIN decoding, safety recalls, crash ratings, and fuel economy data. No personal information is sent to these services.
• Meta (WhatsApp Business): If you contact us via WhatsApp, messages are processed through Meta's WhatsApp Business API.

5. Data Retention

We retain your account information for as long as your account is active. Analytics data is retained in aggregate form. If you request account deletion, we will remove your personal data within 30 days, except where retention is required by law.

6. Account Deletion

You can delete your account at any time directly from the app by navigating to Settings and clicking "Delete My Account." When you delete your account:

• Your account and profile information will be permanently deleted.
• Your personal data will be removed from our systems within 30 days.
• Anonymized analytics data may be retained in aggregate form.
• This action cannot be undone.

Alternatively, you can request account deletion by emailing info@truemarkcertifiedsales.com.

7. Data Security

We implement industry-standard security measures to protect your data, including:

• HTTPS encryption for all data in transit (HSTS enabled)
• Encrypted database connections (TLS/SSL)
• JWT-based authentication with secure session management
• Role-based access control for administrative functions
• Security headers (X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Permissions-Policy)

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate personal data.
• Deletion: Request deletion of your personal data and account.
• Portability: Request your data in a machine-readable format.
• Opt-out: You may opt out of non-essential communications at any time.

To exercise any of these rights, please contact us at info@truemarkcertifiedsales.com.

9. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected data from a child under 13, we will delete it promptly. If you believe a child has provided us with personal information, please contact us immediately.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete your data, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at info@truemarkcertifiedsales.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: