TrueMark|AI
The standard for visual excellence. Automotive performance meets artificial intelligence.
ExploreLogotypes & Usage
Our logo is the most immediate representation of our brand to the world.
Icon Only
Isotype
TrueMark
AI
Icon + Name
Lockup vertical
Color Palette
Our colors define our high-tech, automotive aesthetic.
Pure Black
Primary text, dark themes, icons
Pure White
Backgrounds, inverted logos
Tech Blue
AI accent, call to action, highlights
Dark Carbon
Secondary backgrounds, UI elements
- Use Tech Blue for primary CTAs and AI features
- Pair Pure Black with White for maximum contrast
- Use Dark Carbon for secondary UI surfaces
- Use Tech Blue on text smaller than 14px
- Combine Tech Blue with saturated backgrounds
- Use colors outside the approved palette
Typography
Inter is our primary typeface — modern, geometric, and highly legible.
Primary Typeface
Aa Bb Cc
The quick brown fox jumps over the lazy dog.
0123456789 !@#$%^&*()
Aa Bb Cc
Inter ExtraBold
Headings & Titles
Aa Bb Cc
Inter SemiBold
Subtitles & Buttons
Aa Bb Cc
Inter Regular
Body Copy & Paragraphs
Aa Bb Cc
Inter Light
Captions & Metadata
Type Scale
UI Application
Guidelines for applying the brand across digital touchpoints.
Navbar
Use the white logo version on dark or transparent backgrounds for a premium feel.
Buttons
Use Tech Blue for primary actions to draw attention to AI features.
Imagery
Prefer high-contrast photography with cool tones or carbon fiber textures.
Download Assets
Official brand assets for consistent representation.
Icon Only
Icon — Dark BG
.jpg
Icon — Light BG
.jpg
TrueMark
AI
With Name — Dark
.jpg
TrueMark
AI
With Name — Light
.jpg
Reference
Brand Reference
.jpeg
Need photorealistic mockups?
Use services like Smartmockups, Placeit.net, or Canva to place the logo on billboards, t-shirts, or stationery. Upload white.png or black.png.